Get It Done

By Ayelet Fishbach

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Welcome, Fellow Travelers

Todays Book

Get It Done
By Ayelet Fishbach

Summary Snapshot

Get It Done explains the science of motivation and how to achieve goals more effectively. It shows why some goals inspire us while others fail, and how small changes in framing, feedback, and incentives can keep us moving forward. The book explores practical strategies like setting meaningful goals, creating the right environment, and using progress as fuel. It provides a step-by-step guide to staying motivated and finally achieving what truly matters.

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  • Goals must feel meaningful
    We pursue goals that connect to our deeper values and identity. When goals feel empty or imposed, motivation fades. Linking daily tasks to something personally meaningful increases persistence and enjoyment. Meaning transforms effort into purpose, making long-term goals easier to sustain even when challenges arise.

  • Avoid vague goals
    Vague goals like “be healthier” or “do better at work” are weak motivators. Clear, specific goals such as “exercise 30 minutes three times a week” or “finish three client reports by Friday” create focus and accountability. Specificity turns intention into a measurable path that inspires consistent action.

  • Stretch goals motivate more
    Easy goals are uninspiring. People are more motivated by challenging but achievable goals that push them beyond comfort zones. Stretch goals create excitement, spark creativity, and inspire persistence. They must still be realistic, or they cause frustration. The best goals are difficult enough to energize but not impossible.

  • Small wins build momentum
    Breaking big goals into smaller milestones makes progress visible. Each small win gives a sense of achievement and builds confidence. Progress itself becomes motivating, creating positive momentum that encourages further action. Small wins also make intimidating goals feel manageable and less overwhelming.

  • Track progress regularly
    We are more likely to keep working on goals when we measure results. Tracking creates accountability and keeps the effort visible. Whether through apps, journals, or checklists, monitoring progress provides feedback and helps identify patterns. Tracking also reinforces the sense of moving forward, even in small steps.

  • Start strong to build motivation
    The beginning of a goal-setting journey is critical. Early wins provide energy and belief. Celebrating small initial successes builds confidence and sets a positive tone. If the start feels like failure, people often give up quickly. Designing a strong beginning creates motivation to keep going.

  • The middle is the hardest stage
    Motivation often dips in the middle of a project. The excitement of starting fades, but the finish line still feels far away. Acknowledging this “middle slump” helps prepare strategies like setting mid-point rewards, refreshing the challenge, or resetting focus to push through the hardest phase.

  • The finish line boosts effort
    As goals near completion, motivation spikes, people work harder, faster, and with more energy as they see the end in sight. Structuring goals with visible finish lines and celebrating closeness increases persistence. The sense of being “almost there” creates urgency and focus.

  • Frame goals as gains, not losses
    Goals framed as potential gains (“I will feel stronger if I exercise”) inspire more energy than goals framed as avoiding losses (“I don’t want to be unhealthy”). Positive framing makes effort more enjoyable, while negative framing can feel draining and create guilt instead of motivation.

  • Use rewards wisely
    External rewards can motivate in the short term, but may weaken intrinsic motivation if overused. The best rewards are those that align with the goal itself, like feeling healthier from exercise or enjoying new skills from learning. Smart rewards enhance the journey instead of distracting from it.

  • Accountability partners strengthen commitment
    Sharing goals with others adds social pressure to follow through. Supportive partners provide encouragement and feedback, while the knowledge that someone is watching keeps motivation alive. Accountability can be formal, like a coach, or informal, like a friend who checks in regularly.

  • Environment shapes motivation
    Willpower is limited, but the environment can be designed to reduce temptations and support goals. For example, removing junk food from the house makes healthy eating easier. Surroundings should remind and encourage the desired behavior, turning discipline into a natural habit instead of a constant struggle.

  • Incentives influence persistence
    People respond strongly to incentives. These can be material (like bonuses) or emotional (like recognition). The key is choosing incentives that feel valuable. However, poorly designed incentives can backfire, leading to short-term focus without long-term change. Effective incentives align with deeper motivations and reinforce progress.

  • Loss aversion can be harnessed
    People are more motivated to avoid losing something than to gain something new. This psychology can be used by framing goals around what will be lost if action is not taken. For example, committing money that is lost if the goal is missed can drive persistence.

  • Avoid the “goal gradient” trap
    Motivation is highest near the finish line, but people often slow down or stop after reaching one goal. To avoid losing momentum, connect each achievement to the next step in a logical sequence. Creating a continuous chain of goals keeps energy alive and prevents backsliding.

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  • Focus on commitment, not feelings
    Relying on willpower or waiting for motivation leads to inconsistency. Instead, commit to actions regardless of mood. Discipline means showing up even when you don’t feel like it. Over time, consistency builds habits that make progress automatic, reducing the need for constant motivation boosts.

  • Temptation bundling makes goals easier
    Pairing a difficult task with something enjoyable makes it more appealing. For example, only watching your favorite show while exercising or enjoying coffee only while working on a project. Bundling transforms effort into something rewarding, making it easier to stick with the habit.

  • Visualize the process, not just the outcome
    Imagining only the end result often creates overconfidence and disappointment. Instead, visualize the process as daily actions, challenges, and small steps. Process visualization prepares you for obstacles and keeps you focused on what must be done today, making success more realistic and achievable.

  • Feedback should be timely and constructive
    Feedback motivates best when it comes quickly and focuses on improvement. Delayed or vague feedback loses power. Constructive criticism, paired with recognition of progress, fuels persistence. Regular feedback loops keep people learning, adjusting, and motivated to stay on course.

  • Make goals public
    Announcing goals increases accountability because failure becomes visible. Public commitments tap into social pressure, making quitting harder. While this adds stress, it also builds motivation to follow through. Sharing intentions publicly works best when combined with specific plans and timelines.

  • Break goals into sub-goals
    Large, long-term goals can feel overwhelming. Dividing them into sub-goals creates achievable steps, reduces stress, and builds momentum. Each completed sub-goal acts as progress fuel, keeping the bigger picture alive while making the journey manageable and encouraging.

  • Celebrate progress without overindulging
    Celebrating progress is important, but rewards should not sabotage the goal itself. For example, rewarding healthy eating with junk food undermines the effort. Celebrations should reinforce progress, such as buying a new book after consistent study or taking a break after achieving a milestone.

  • Avoid multitasking on goals
    Working on too many goals at once divides focus and energy. Prioritizing a smaller number of goals increases chances of success. Concentrated effort creates stronger habits, while scattered energy weakens progress. Fewer, focused goals make persistence more achievable.

  • The “fresh start effect” boosts motivation
    Beginnings matter psychologically. New year’s, birthdays, or even Mondays act as mental resets. Using these fresh starts to set goals taps into natural motivation. Treating each milestone as a new beginning refreshes energy and increases willingness to commit.

  • Emotion influences motivation
    Positive emotions, such as joy and pride, increase persistence, while guilt and shame drain energy. Creating conditions for positive feelings around goals—such as fun workouts or rewarding work environments—makes long-term success more likely. Emotion is fuel for action.

  • Habits make goals automatic
    When repeated actions become habits, they no longer require constant decision-making. Building routines makes goals easier to sustain. Habits reduce mental effort, turning effortful behavior into something automatic that feels natural and lasting.

  • Don’t rely only on self-control
    Self-control is limited and weakens under stress; instead of relying only on willpower, design systems that reduce temptations and encourage good choices. Smart systems are more reliable than discipline alone.

  • Social identity shapes motivation
    When goals are tied to identity, like being “a healthy person” instead of just “on a diet,” they become stronger. People work harder to live up to how they see themselves. Framing goals as part of identity makes persistence more natural and lasting.

  • Failures are part of the process
    Missing goals or failing temporarily does not mean quitting. Failure is feedback. Learning from setbacks helps refine strategies and strengthen resilience. People who accept failure as normal adjust faster and are more likely to succeed in the long term.

  • Motivation is personal
    Not every method works for everyone. People are motivated by different things: some by competition, others by community, and others by rewards. Finding what drives you personally and tailoring strategies accordingly makes goals stick. Self-awareness is the foundation of effective motivation.

What’s Next?

Choose one important goal and break it into smaller steps. Track your progress, celebrate small wins, and make your environment supportive. Use accountability, rewards, or bundling to stay motivated. Success does not come from willpower alone but from smart systems that keep you moving forward consistently.

Missed Last Issue?

In our last email, we explored Think Like a Freak — a book about solving problems differently by asking childlike questions, testing assumptions, focusing on incentives, and finding smarter, creative solutions. You can read it via the link Below. 😃